I worked with RAPP on this pitch. Together with copywriter Hayley Morris, we concepted an online market place called Street Boutiques. Four areas of London, four different London looks that the audience could follow and even purchase. Each boutiques refreshes regularly with new up-and-coming fashion by local designers. We got through to the final round on this but sadly we were pipped at the post. I stand by this work though. I think it would have been a great move for the brand to create a tangiable experience that the audience could really engage with.

After working with Arthur Landon on his previous short film The Crossing, I was asked to create artwork for another short film of his entitled 'Idle Hnads'. This short was a black comedy based in a small cafe in a land where seemngly nothing happens Until the protagonist's curiosity gets the better of him that is.

I was approached by film director Arthur Landon to create poster artwork for his short film 'The Crossing'. I opted for a pastiche on propaganda artwork to portray the undertones in the short as an affluent Hungarian family try to escape the clutches of communism by crossing the border.

I was approached to create sleeve and disc art for a split 7" single by the band Friendship. I took the opportunity gladly and decided to use some of my photographic work as decoration. The band were so pleased that I won the artwork on the flip side of the single for the Die! Die! Die! track too. I'm rather proud of the results, as were the bands. It sounds as good as it looks too.

Walkers wanted to promote their celebrity filled town online. I worked with a team of art directors at AMV to stich together the perfect Sandwich. The brief was to create a hyper real version of Sandwich and keep the feeling fun and light in tune with Walkers branding. Two photoshoots and some photoshoppery all worked out rather nice in the end.

Kingston wanted a refresh to entice more students and bring things up-to-date.

The solution was a set
of templated designs, that publicised the vibrant student life inside the faculty. A blog updates regularly with faculty news, we learn about staff and students through the new profiles section and it's all wrapped up a nice tidy design.

As part of a wider pitch for Gerrard International, I contributed designs for a site revision of Jessica, Gerrard's nail polish company.

I wanted the art direction to be associative with fashion and colour. Keeping the site modern and fresh with simple photography, using the polish as a 'splash' of colour. I presented this along with other work
to win Tonic the pitch.

BERR appointed Tonic
to pitch, devise and design a map of Public Risk. The complex system of influencers led to developing a simple design kit. This simplistic approach won us the job.

I then went to on to
art direct the project, over-seeing a designer to develop the diagram. The print work was also devised into an interactive website, so that members of BERR could build their own risk landscapes.

Working as part of a larger design team on the project, I was tasked with developing some interactive sound experiments in The Science of Sound and The Engineering of Sound sections. The designs needed to make abstract experiments feel fun and simple to use.

Yoomi is a company
who have created an ingenious baby bottle that heats it's own milk. So I designed these screens to demonstrate how beautiful we could make their product look online. The concept was to keep the visual language simple, warm and friendly. Muted tones and clean design, makes the product sing and
I illustrated step-by-step instructions to show users how easy it is
to use the product.
The next page simply displays all of the key features.

The design was passed onto another design before it went live, so looks a little different now, but I just wanted to show these designs, as
I like them.

I had the great task to design a touchscreen interface for the X Series Walkman. The designs had to be functional as well as fit people's fat fingers. So the end designs were nice and simple.

Tonic were asked
to demonstrate 'The Magic of Qosmio', Toshiba's latest laptop range at the time.
I conceived and designed a futuristic
land where technology morphs around you,
the user. The metallic form, changes shape
to express the benefits
of Qosmio, giving a sense of intrigue about the product. On click through of a section, the product is revealed with details of specific features.

Sony Ericsson needed
to promote a range
of Walkman phones,
A world was created
for each phone. The objects, music and animation gave each phone it’s own personality. Users could also create their own world and download
it as an mp3 player.
The site was a success for Sony Ericsson, gaining 80,000 hits
in the first two weeks,
and it also won Dare
a Campaign Award in 2008, and a nomination for a Webby Award. Lovely stuff.

After winning the Magnum account for Dare, I took the ideas through to completion
of My Magnum. The site needed to promote all of Magnum's flavours, so to get people's taste buds going, I developed an experience for each one, all based around five minutes of indulgence, all enveloped in a chocolaty interface.

The screens were part of a pitch for Ikea, designed to encapsulate Ikea’s informal personality, and to promote in-store offers. Although we didn’t win the pitch, the client did express that they would have gone live with these screens as they are and I’m still proud of the work.

Click on the images
to view the animations.

The Big Bash is Nabs' annual auction. They required a site to display their auction items, with the ability for users to bid online. Loosely based
on the above the line work, I created these simple templates to display the items. Thus, hopefully proving, that functional HTML doesn’t have to look dull.

Here are a selection
of screens from various online advertising campaigns.

I concepted, designed and produced a box-set of books that use typographic exercises and paper mechanics
to convey Dyslexia
to an average reader. Each book tackles a different aspect that affects someone with Dyslexia.