Hayley Watchorn
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Francesc Macia 10

Project:

Project:

A clean, modernist brochure experience that's reflective of the architecture of luxury build Francesc Macia 10.

Solution:

Solution:

Working for Winkreative I was asked to advance the printed brochure material into a digital space. The new Barcelona building is both luxurious, iconic and classically modern. I wanted the experience to feel as considered, minimal and modernist as the building itself. The smart use of adaptive space lets the pages restructure the information as you scroll. Imagery is kept uncluttered and as Hi-res as possible to allow FM10's private clients explore the detail of the build. Neighbourhood Guides and historical information about the building also aid a sense of place for offshore investors. Scroll to view the inset videos of the page animations as the website is only available to private clients.

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FM10_03_Neighbourhood_Desktop_1280_v1d.jpg