Hayley Watchorn
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Ryddig

Project:

Project:

Simplicity and function for Scandinavian interiors brand Ryddig.

Solution:

Solution:

I was commissioned by Scandinavian furniture designers Ryddig to create a brand and eccommerce platform for their beautiful products. Ryddig translates from Norwegian to mean 'Neat'. I therefore created a minimal, utilitarian brand to reflect containment and cleanliness. The simple grid structure houses everything in it's right place. The brand mark and website furniture have lock-ups in their own entities. The brass colour reflects the core materials the designer uses. I wanted to the brand above all else to convey simplicity, strength and elegance, just like the products.  

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