Hayley Watchorn
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Swisscom

Project:

Project:

Consolidating multiple business streams onto one customer focussed journey for Telecoms company Swisscom.

Solution:

Solution:

With Moving Brands, I lead a small team to propose a unified business portal where customers they can manage all their Swisscom needs, be it watching on-demand television, checking their email account, buying a phone subscription or reading the latest news. The design also proposed intuitively cross-promoting relevant content and gets to know the user behaviour over time to personalise the service ongoing. 

The unified approach was successfully implemented and myself and Moving Brands oversaw the production of the new portal by a third-party company.

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