Hayley Watchorn
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Tate Etc.

Project:

Project:

Advancing art gallery Tate's magazine into an immersive App experience.

Solution:

Solution:

In collaboration with branding designer Carol Montpart we were asked to pitch for a refresh of Tate Etc. Magazine. I developed her printed art direction into a digitised App version of the magazine. Tate members and the public can access immersive content for free about Tate, upcoming events and key news stories. There is also the option of in-app purchasing of Tate Etc. issues as they are launched. Adding an issue adds content into your contents stream for in-depth editorials about artists and behind-the-scenes exclusives. The design also plays with rich text formatting to advance a more progressive feel.

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