Tate Etc – Future-focussed publishing

Tate Etc

In collaboration with brand designer Carol Montpart we pitched to refresh Tate Etc. Magazine. The brief, to appeal to a younger artistic audience.

I developed the printed art direction into a digitised app concept. Tate members and the public can access immersive content for free; about Tate’s heritage, pivotal exhibitions, upcoming events and key news stories. There is also the addition of in-app purchasing of Tate Etc. content as new printed issues are launched. Purchasing adds the new issues content into your content feed for in-depth editorials about artists and behind-the-scenes exclusives. Video content and extended stories are exclusive to the App. The design also plays with rich text formatting to advance a more progressive feel.